Client:
Coyolia
As part of our Brand Identity class, we worked on a live client project where our task was to design a logo and develop basic brand identity guidelines. Out of 26 groups, our logo was selected as the final design.
Coyolia is a Hyderabad-based tech startup that provides open-source materials to train fresh graduates, upskill mid-level professionals, and serve as a training partner for institutions.
Year:
2025
Worked on by :
Inika Roy and Arya Pradhan
Project Type:
Logo Design, Brand Identity, Brand Guideline
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In writing, a semi-colon is used to join independent clauses similar in thought. Similarly, Coyolia connects students, institutions, and companies within an industry.
Symbolising transformation through its life cycle, it undergoes multiple changes before reaching its final form. Similarly, Coyolia empowers individuals to evolve through upskilling, training, and guidance.
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The Coyolia icon embodies the ideas of interconnection and transformation, One can decode the logo to find connotations reflecting Coyolias brand identity.
#7655b7
Pioneer Purple
#E7DDFF
#B89DFB
#8F6FDD
Nexus Navy
#21204C
#DC4E3B
Orion Ember
Aa
Aa
Aa
Heading
General Sans Semibold
Subheading
General Sans Medium
Body Text
Figtree Light
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The complete Coyolia Brand Guideline book
"What's Next?"
Launch Campaign
As part of our assignment, we designed a launch campaign for Coyolia centered around "What's Next?"—a question about future career steps. The campaign focused on emotional appeal to engage and inspire across digital and print touchpoints
Pre Launch
What's Next?
Billboards: Roads and buildings
Social Media: Instagram
Billboards featured cryptic messages reflecting real challenges that freshers and mid-level professionals face, sparking curiosity about "What's Next?" in their careers.
At this stage, all messaging features only "What's Next?" and Coyolia’s logomark, maintaining curiosity throughout the pre-launch phase.
Launching Coyolia’s official social media profiles, posting "What's Next?" across reels, stories, and posts to build intrigue and create a social media following
Launch
What's Next;
Print: Magazine adverts
Print media, including tech magazines, targets mid-career professionals. Messaging evolves to "What's Next; Coyolia", answering pre-launch curiosity.
The call to action is clear, highlighting social media and the website. Coyolia’s core services and mission are prominently advertised to reach the right audience.
Digital: Search Ads and sponsored posts
Sponsored posts on LinkedIn
Sponsored search ads
Sponsored ads on digital platforms like tech articles and LinkedIn boost Coyolia’s reach. Articles on top tech sites highlight its services to the target audience.
Sponsored search ads
Artciles about Coyolias services