Framework and design for an NGO that goes beyond volunteering
Second Circle is a hypothetical organization that provides volunteer services to NGOs such as orphanages and care homes, based on the principles of education, companionship, and guidance.
Year
2025
For:
Pre-Thesis Project
Project Type:
Publication Design,
Merch Design, Social Media Campaign
Second Circle provides structured volunteer services to orphanages and NGOs, connecting volunteers with children through consistent, meaningful engagement.
It focuses on building a “second circle” of support beyond family through thoughtfully designed volunteer involvement.
Mission
Second Circle supports orphanages and child-care institutions by providing a network of volunteers who offer companionship, mentorship, and educational support.
It collaborates with these organizations to foster volunteer engagement and build long-term relationships that benefit both children and caregivers.
Vision
To build trusted connections between volunteers and child-care institutions, fostering supportive relationships through care, companionship, and guidance.
The Alloparents
The Child
The Circle's Identity
Second Circle’s identity uses a warm, vibrant color palette to reflect care and optimism while maintaining enough contrast for clarity and accessibility. The logo embodies connection and continuity, symbolizing the idea of a supportive circle that extends beyond traditional caregiving structures.
The Alloparents
The Child
Second Circle’s identity uses a warm, vibrant color palette to reflect care and optimism while maintaining enough contrast for clarity and accessibility. The logo embodies connection and continuity, symbolizing the idea of a supportive circle that extends beyond traditional caregiving structures.
The Circle's Identity
(01)
The Toolkit
The Toolkit is used as the foundation for volunteering activities and is divided into 3 parts: what it means to be a volunteer, the activities under each distinct volunteer role, and creating a sense of belonging to Second Circle as a brand.
Click the edge to flip!
The 3
Volunteer Roles
Volunteers' tasks are organized into 3 distinct yet interconnected roles, which take a holistic approach rather than a singular intervention, which is considered more effective by the WHO framework of caregiving.
Activity Cards
The toolkit comes with a set of activity cards under each volunteer role. The cards are supported with instructions and basic information like duration, age group, and activity description.
Educator
Supports children in care institutions with schoolwork, personalized learning, and volunteer-led subjects to bridge learning gaps and strengthen overall development.
Facilitates companionship through games and activities, enabling children to form meaningful connections with volunteers and engage in dialogue that helps them feel heard and valued.
#1
#2
Prepares children for life beyond institutions by building life skills, self-expression, and the ability to form relationships and navigate the world with understanding.
#3
Companion
Guide
(02)
Digital Touchpoints
To support the function and day-to-day of Second Circle, digital collaterals like social media and websites help bring brand awareness to amplify the message and vision of Second Circle.
Website
The website provides a clear understanding of Second Circle with nominal pages and cohesive bits of information. It is supported with illustrated graphics and real-life images to stimulate the brand in action.
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The test site is available on:
(03)
Merch
The toolkit is supported with volunteer merch such as tote bags, stickers, and accessories. It aims at creating a sense of belonging and motivates consistency in volunteering.
Understanding Second Circle's network
Second Circles works in tangent with their stakeholders: donors, volunteers, the organizations, and the external community. The service design of Second Circle maps each touchpoint and pathway a stakeholder might take to be a part of Second Circle's larger vision.