coyolia

Client:

Crafting a distinctive logo for a Hyderabad-based tech company that encapsulates their ethos, vision, and aspirational positioning, while developing a comprehensive visual identity to deliver a seamless brand experience

Coyolia is a Hyderabad-based tech startup that provides open-source materials to train fresh graduates, upskill mid-level professionals, and serve as a training partner for institutions.

Coyolia is more than a tech company. It focuses on holistic learning, blending tech training with human resources and interpersonal skills to help customers truly transform rather than just grow.

Year:

2025

Pioneer Purple

#7655b7

Nexus Navy

#21204C

Figtree Light

Aa

Heading

General Sans Semibold

Aa

Subheading

General Sans Medium

Aa

Body Text

Worked on by:

Aryaa Pradhan and Inika Roy

Orion Ember

#DC4E3B

Project type:

Logo Design, Brand identity

#E7DDFF

#B89DFB

#8F6FDD

Symbolising transformation through its life cycle, it undergoes multiple changes before reaching its final form. Similarly, Coyolia empowers individuals to evolve through upskilling, training, and guidance.

The Coyolia icon embodies the ideas of interconnection and transformation, One can decode the logo to find connotations reflecting Coyolias brand identity.

In writing, a semi-colon is used to join independent clauses similar in thought. Similarly, Coyolia connects students, institutions, and companies within an industry.

The assignment:

As part of a 4-week Brand Identity class, we were given the opportunity to work on a live client project, where we were introduced to Coyolia.

Deliverables included:

Logo Variations
Visual Identity
Collaterals ( Business cards, ID card, etc)
Visuals for touchpoints like websites, social media
Brand Identity Guidelines

To raise the stakes, 52 students (26 groups) were assigned to work on the same client and design the same logo, with the opportunity for one group’s logo to be chosen by the client.

My teammate, Arya Pradhan, and I had the pleasure of being selected among 25 other groups.

Free_Hanging_Sign_Mockup_3 (1)_edited.jpg

Identity-Business-Cards-Scene-Free-psd-Mockup (1).png

Brand guideline for Coyolia