Iyne is a personal project centered on creating a visual identity for a jewelry brand that serves the alternative community, drawing inspiration from punk and grunge culture. All the jewelry featured in this presentation is handcrafted by me.

Year

For:

Project Type:

2024

Personal project, personal identity

Logo design, collaterals, visual identity

This project also represents my brand identity, as the jewelry I create and wear plays a key role in expressing who I am. The colors, stylistic choices, and overall aesthetic closely reflect my personality and values.

home

Primary Logo

Secondary Logo

Logomark

#c42646

#2C292B

#8B64AB

#f2d6de

#6B0B29

inventory

A personal project turned personal identity

Iyne began as a project to give identity to the jewelry I create and work with. Over time, it evolved into something more personal and profound, reflecting who I am and how my own stylistic choices became the foundation of the brand. The colors, typography, visual style, and of course, the jewelry, are all expressions of my identity.

the clay
collection

part of iyne's efforts to be sustainable is sourcing ecological materials. "The Clay Collection" offers a wide range of choices in pendants and charms made using clay.