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Diljit and Sia via their Instagram stories!
On a billboard in Canada!
A minimalistic but vibrant color palette to match the tempo of the song. Sunset imagery about the music video and the joyful lyrics of the song. Stylistic rendering and color palette to match Sia's animated visuals in the music video. A wholesome yet warm and vivid atmosphere encapsulates the essence of the song
on a billboard in Canada!
BRIEF FOR THE PROJECT
Part of the deliverables included editing the image and adding additional effects like blur, adjustments, and flare.
A custom logo that encapsulates the sensual and fierce nature of the song.
A primary color palette of red and maroon to further build on the theme.
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BRIEF FOR THE COVER ART
Editing the image: color grading and touching up the raw photo.
Choice of text should be minimalistic, yet reflect the melancholy nature of the song
The genre of the song is Hip-Hop which led to a streetstyle approach for the cover art. Distortion in the image through motion blur and a gradient map of blue and purple was done as a part of this approach.
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